Who We Are

In 1816 John Swire & Sons began operations in Liverpool, England as a trading company. In 1866 the company initiated a trade with China and established its first Far East office in Shanghai. From this foothold in the orient, the family eventually established headquarters in Hong Kong, where our parent company Swire Pacific Ltd. has remained to this day. Over the years Swire Pacific Ltd. has diversified its business holdings and continued to grow each industry sector at impressive rates. Swire is currently one of Hong Kong's leading publicly quoted companies with worldwide interests in aviation, property development, marine services, beverage production & distribution, engineering, cold storage, agriculture, and a variety of trading companies.

In 1965 Swire purchased the Coca-Cola bottling franchise in Hong Kong. It has since become the exclusive Coca-Cola bottler in Taiwan and in seven provinces in Mainland China. In 1978, desiring to expand its soft drink business beyond Asia, Swire purchased the franchise rights for the Coca-Cola bottler in Salt Lake City, Utah. Over the ensuing years Swire continued to purchase other surrounding franchised bottlers and distributors.

Together with all other Swire operating companies, Swire Coca-Cola, USA continues to hold fast to the traditions of integrity, commitment, hard work, and family unity that were first instilled by John Swire & Sons so many years ago. As a dedicated partner with The Coca-Cola Company, Swire Coca-Cola, USA will continue to achieve growth and success for years to come.

Mission Statement

We will be the best employer, the best business partner and the best corporate citizen, wherever we do business. In doing so, we will generate long-term sustainable profit growth for our shareholders.

Vision Statement

  • Deliver volume and profit in the top 25% of U.S. Coca-Cola® Bottlers
  • Market leadership across all divisions and business channels
  • A great company to work for

Management Philosophy Guidelines

Teamwork and Communication

No politics. We are always on the same team. We always seek and state the truth and keep lines of communication open. We value honesty and integrity.

Commitment to World Class

We are committed to learn from the best until we become the best. We are dedicated to continuous learning and improvement. We identify best practices and roll them effectively.

Safety and Sustainability

Safety first, at all times. We will never compromise the safety of our staff, our business partners, our customers or consumers. We are committed to building a sustainable business which supports the environment and the communities in which we do business.

Ownership

We act like owners at all times. We trust each other to make the right decision for the long-term and take full responsibility for our own destiny.

The Swire Group Motto

Esse Quam Videri
often referenced as ‘EQV’ — is the Swire group and Swire family motto and appears on the company crest of The China Navigation Company. It is a latin proverb and literally translated, it means ‘To be, rather than to seem to be’.

Executive Leadership

Jack Pelo

President and CEO


Jack Pelo - President and CEO

Over the last twenty years, Jack Pelo has served as President and Chief Executive Officer of Swire Coca-Cola, USA. Pelo has shaped the company’s culture of excellence, while guiding it through unprecedented growth. The company has grown four times of its original size in just four years. Under Pelo’s leadership the company has become one of the top independent bottlers and distributors of Coca-Cola in the United States. Pelo serves on the boards of the American Beverage Association, Coca-Cola Bottlers Association, Dr Pepper Bottlers Association. His leadership extends beyond the beverage industry with position of the Advisory Board of the Federal Reserve Board of San Francisco and the board of directors for U.S. Cold Storage, Key Technology and Western Container.

Rob Gehring

Chief Operating Officer


Rob Gehring

Rob Gehring is Chief Operating Officer for Swire Coca-Cola, USA. With 25 years of experience in the consumer product goods industry, Gehring possesses wide-ranging experience and knowledge. He leads the company’s business priorities, while also exploring marketplace investments and new opportunities for development across all channels of business. Key among his responsibilities is the assessment and refinement of the company’s capabilities to ensure it remains on a path of accelerated growth. In his previous roles with Coca-Cola North America Gehring served as President of the Walmart Global Team and as Vice President of Sales for the Canadian and Western U.S. Business Units. He also worked for Coca-Cola Enterprises in Arizona. Most recently, Gehring was the Global Chief Sales Officer for The Hershey Company.

James Sloan

Chief Financial Officer


James Sloan

James Sloan has been the Chief Financial Officer for Swire Coca-Cola, USA since 2015. He has led the transformation of the finance and IT functions in support of the company’s growth and to better meet the needs of the business. Sloan is a founding board member of Coke One North America Services, LLC (CONA). CONA is a services company dedicated to providing advantaged business processes and IT services to its members at the right costs, to ultimately support those who are selling Coca-Cola products within the U.S. and Canada. He currently sits on Brigham Young University’s Marriott School of Management Undergraduate Advisory Board.

Rusty Frain

Senior Vice President
General Manager

Rusty Frain

Rusty Frain leads sales operations for Swire Coca-Cola, USA. He has worked in the beverage industry for 33 years, 16 of which have been with Swire. Frain oversees the company’s customer relationships, sales operations and capabilities, food service on-premise business, revenue growth management, and marketing.

Jeff Edwards

Senior Vice President
of Supply Chain

Jeff Edwards

Jeff Edwards is Senior Vice President of Supply Chain for Swire Coca-Cola, USA. He has been with the company for 24 years. Edwards leads strategic planning and operational management of Swire’s Manufacturing, Product Quality, Supply Planning, Warehousing, Transportation, Fleet, Facilities, and Safety and Environmental functions. He represents the company on the board of the Coca-Cola National Product Supply Group, a collaborative imperative to ensure consistency and quality of soft drink products across the United States.

Ginny Sorenson

Vice President
of Human Resources

Ginny Sorenson

Ginny Sorenson joined Swire Coca-Cola, USA in 2014 and she leads the Human Resources team. She previously held positions in human resources at Amazon, Boart Longyear, GE Healthcare. She has over 20 years in HR leadership and sales operations. Her department provides partnership to help the company grow, achieve the annual business plan, while also building the team to attract and retain talent at Swire.

Scarlett J. Moss

Vice President of Public Relations
and Government Affairs

Scarlett J. Moss

Scarlett Moss leads public relations and government affairs for Swire Coca-Cola, USA. She has been with Swire for two years and in the beverage industry for a total of eight years. Prior to joining the beverage industry Moss worked in leadership roles at global public affairs firms. She also managed political campaigns across the country. In addition to building the company’s communications capabilities, Moss works with industry partners, elected officials, trade associations, community organizations and other key stakeholders to protect Swire’s social license to operate. She is the company’s chief spokesperson.

Karen Cox

Vice President of Sales Operations


Karen Cox

Karen Cox leads sales operations for Swire Coca-Cola, USA. Cox and her team are responsible for selling, merchandising, warehousing and delivering the company’s wide array of products. The company’s Division Vice Presidents across Swire’s 13-state territory report into Cox. Cox began her career in the consumer goods industry with Nabisco. After rising through the ranks, Cox joined Coca-Cola Enterprises in 2000, before holding a series of roles within the Coke System. In these roles she applied her expertise in consumer behavior, retail execution, and branded marketing campaigns to drive sales.

Steve Quercia

Chief Customer Officer

Steve Quercia

Steve Quercia is the Chief Customer Officer for Swire Coca-Cola, USA. Quercia has 34 years of experience in the Coca-Cola system and possesses wide-ranging experience, knowledge and education. Quercia’ s current responsibilities include leading the team responsible for selling-in winning plans across all retail sales channels. He and his team create value, drive volume, enhance market share, increase revenue and meet gross profit targets while delivering against the company’s annual business plan. The company’s Sales Vice President and Sales Directors across the entire enterprise report to Quercia.

Randy Majors

Group Vice President of
Foodservice on Premise

Randy Majors

Randy Majors leads the Foodservice on Premise (FSOP) business for Swire Coca-Cola, USA. Majors has been with the company for 14 years and in the beverage industry for a total of 30 years. He started his career as a Large Store Account Manager in Texas and subsequently held positions as Area Sales Manager, Key Account Manager and Director of Retail Sales. At Swire, Majors has held previous roles of Sales Center Manager in Draper, UT and Division Vice President. Active in the community, he has served as corporate chair of the Walk to Cure Diabetes and is a Board member of the Utah Chapter of the Juvenile Diabetes Research Foundation.

Jamie Neerings

Vice President of Marketing


Jamie Neerings

Jamie Neerings leads marketing operations for Swire Coca-Cola, USA. She has been with the company for 17 years. Neerings is responsible for the development of strategic commercial plans to support all retail channels of the company’s business. This includes creation of the go-to-market strategies in cooperation with various brand and franchise partners. Neerings and her team also leverage marketing assets and partnership opportunities to promote Swire and its portfolio of brands. Her previous work includes roles at FJCandN, Richter 7 Advertising Agency, and Slaymaker Group, Inc.

Genevieve LeBlanc

Vice President
of Planning Revenue Growth

Genevieve LeBlanc

Genevieve LeBlanc has been with the Coca-Cola System for 13 years. She joined Swire Coca-Cola, USA in 2016 as Group Director for Planning Revenue Growth and became Vice President of Planning Revenue Growth in 2017. She oversees a team of 115 associates across four departments – Planning Revenue Growth, Pricing Strategy and Execution, Sales Capabilities and Category Insights. LeBlanc holds an MBA from Loyola University in New Orleans and she is in process to complete her Six Sigma Black Belt in training.