Who We Are

In 1816 John Swire & Sons began operations in Liverpool, England as a trading company. In 1866 the company initiated a trade with China and established its first Far East office in Shanghai. From this foothold in the orient, the family eventually established headquarters in Hong Kong, where our parent company Swire Pacific Ltd. has remained to this day. Over the years Swire Pacific Ltd. has diversified its business holdings and continued to grow each industry sector at impressive rates. Swire is currently one of Hong Kong's leading publicly quoted companies with worldwide interests in aviation, property development, marine services, beverage production & distribution, engineering, cold storage, agriculture, and a variety of trading companies.

In 1965 Swire purchased the Coca-Cola bottling franchise in Hong Kong. It has since become the exclusive Coca-Cola bottler in Taiwan and in seven provinces in Mainland China. In 1978, desiring to expand its soft drink business beyond Asia, Swire purchased the franchise rights for the Coca-Cola bottler in Salt Lake City, Utah. Over the ensuing years Swire continued to purchase other surrounding franchised bottlers and distributors.

Together with all other Swire operating companies, Swire Coca-Cola, USA continues to hold fast to the traditions of integrity, commitment, hard work, and family unity that were first instilled by John Swire & Sons so many years ago. As a dedicated partner with The Coca-Cola Company, Swire Coca-Cola, USA will continue to achieve growth and success for years to come.

Vision Statement

We are relentless in our pursuit to be the best company in the beverage industry. We will achieve this goal by winning through innovation, engaging the hearts and minds of our employees, uplifting the communities in which we operate, protecting the sustainability of our planet and our business, and keeping our customers at the center of everything we do.

Mission Statement

We will be the best employer, the best business partner and the best corporate citizen wherever we do business. In doing so we will generate long-term sustainable profit growth for our shareholders.

Management Philosophy Guidelines

Customer Focus and Execution Excellence

The customer is at the center of everything we do. Excellent execution in every outlet everyday is the key to success.

Teamwork and Communication

We are always on the same team. We always seek and state the truth and keep lines of communication open. We value honesty and integrity.

Commitment to World Class

We are committed to learn from the best until we become the best. We are dedicated to continuous learning and improvement. We identify best practices and roll them out effectively. We celebrate the successes we have earned.

Safety and Sustainability

Safety first, at all times. We will never compromise the safety of our staff, our business partners, our customers or consumers. We are committed to building a sustainable business which supports the environment and our communities.

Ownership

We act like owners at all times. We trust each other to make the right decision for the long-term and take full responsibility for our own destiny.

The Swire Group Motto

Esse Quam Videri
Often referenced as ‘EQV’ — is the Swire group and Swire family motto and appears on the company crest of The China Navigation Company. It is a latin proverb and literally translated, it means ‘To be, rather than to seem to be’.

Commitment to Equality

We stand as one with our employees, business partners and communities in rejecting racism and discrimination and we share in the anger, sadness and disappointment over present and past acts of injustice. Swire Coca-Cola, USA is committed to equality and an inclusive environment where all voices are heard. We do not tolerate discrimination or harassment of any kind.

Executive Leadership

Rob Gehring

President and CEO

Karen Cox

Senior Vice President,
Sales Operations

Genevieve LeBlanc

Senior Vice President, 
Strategy & Planning

Randy Majors

Senior Vice President,
Foodservice On-Premise

Michele McKillip

Senior Vice President, 
Corporate Affairs & Communications

Peter Mills

Senior Vice President,
Supply Chain

Steve Quercia

Chief Customer Officer

James Sloan

Chief Financial Officer