Management Philosophy Guidelines

Teamwork:

TEAMWORK BEFORE ALL ELSE.  NO POLITICS!  The enemies are the other companies trying to sell their beverages in our markets.

Communicate:

COMMUNICATE WITH YOUR STAFF.  Even more importantly, create opportunities for your staff to communicate with you.  Break down barriers to communication.

Progress:

AVOID DWELLING ON FAILURES.  Celebrate the success we have earned from our good efforts.

Quality:

SET HIGH STANDARDS.  Do not settle for average results.

Courage:

HAVE THE COURAGE to learn from the best.

Productivity:

THINK / PLAN / ACT / MEASURE / INSPIRE.  Generate quality and improvement in your work both in our plants and in our marketplace.

Fearlessness:

DRIVE OUT FEAR.  The only bad question is one that is not asked.  Our staff must feel that we respect them enough to listen to what they have to say.

Execution:

EXECUTION is 85% of the issue - GIDFGS.  (Get It Done For Goodness Sake!)

Initiative:

BE ACTION-ORIENTED.  Move fast and have courage and passion for achieving results.

Honesty:

ALWAYS SEEK THE TRUTH.  The truth is always your friend.

Understanding:

UNDERSTAND and communicate clearly the strategic actions required to be successful in the long term.

Creativity:

BE CREATIVE and challenge "old habits".  Innovate before our competitors persuade our customers to drink their beverages instead of ours.

Focus:

FOCUS THE EFFORTS of all staff on ensuring that these strategic actions are executed successfully.

Leadership:

LEAD FROM THE FRONT.  Seize opportunities.  Fortune favors the bold.

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